Leaders of Jining Sitong Construction Machinery Co., Ltd. Visit Shandong China Coal Group for Exchange and Study

On June 23, the delegation from Jining Sitong Construction Machinery Co., Ltd., accompanied by Wang Xiantong, a leader from the Park Development Service Center of Jining High-tech Zone, paid a visit to China Coal Group to study e-commerce operations. Li Zhenbo, General Manager of Group Information Department and General Manager of Zhongyun Group, and Guan Chenghui, Party Secretary, received the delegation.

The delegation toured the Group Corporate Culture Exhibition Hall, UAV & Intelligent Robot Exhibition Hall and AI Intelligence Center successively. They also conducted field visits to the Group’s cross-border e-commerce subsidiary and domestic e-commerce company, gaining comprehensive insights into the Group’s proven development model integrating physical manufacturing and digital e-commerce.

During the visit, General Manager Li gave the delegation a detailed introduction to the Group’s years of industrial accumulation in mining and construction equipment as well as its market layout at home and abroad. Adhering to the development positioning of "Manufacturing as the Foundation, E-commerce as the Empowerment", the Group promotes intelligent equipment to global clients online via e-commerce channels and greatly improves the conversion rate of overseas orders through multi-platform digital operation. The delegation held in-depth discussions with the Group’s operation team on pain points of online promotion and practical difficulties in cross-border business within the construction machinery industry, and earnestly learned the Group’s practical experience in mature operation systems, team management and customer maintenance for domestic and cross-border e-commerce.

General Manager Tian of Jining Sitong Construction Machinery Co., Ltd. stated that Shandong China Coal Group’s advanced experience in e-commerce system construction, digital marketing and cross-border business layout is highly valuable for reference. He expressed gratitude to Shandong China Coal Group for providing this precious learning opportunity and said the visit was extremely rewarding. Afterwards, the two sides actively discussed the possibility of regular exchanges and diversified cooperation, reaching positive consensus on communication.

This visit and benchmark study effectively built a communication bridge between the two outstanding local construction machinery enterprises, enabling experience sharing, complementary advantages and mutual progress. Moving forward, Shandong China Coal Group will continue to uphold the philosophy of openness, sharing and win-win cooperation, strengthen exchanges and interactions with outstanding enterprises in the industry, deepen scientific and technological innovation, focus on industrial upgrading, and consolidate the core competitiveness of the enterprise. It will join hands with industry partners to boost the high-quality development of the regional construction machinery industry.